Arcade game localization is a meticulous process that extends beyond simple translation to encompass cultural adaptation and technical modification. Developers begin by translating in-game text, menus, and dialogue while carefully considering linguistic nuances, slang, and character limits on screen. For regions like Japan, games might feature brighter colors and specific cultural references, while Western versions may adjust difficulty levels or modify character designs to align with local sensibilities.

Technical adaptations include modifying hardware for different voltage requirements and adjusting controllers for regional preferences. Some developers create entirely separate ROM versions for different markets, implementing changes to game mechanics, bonus structures, or even removing content that might be culturally sensitive. The testing phase involves native speakers who verify linguistic accuracy and cultural appropriateness, ensuring the final product feels authentically localized rather than merely translated. This comprehensive approach allows arcade games to maintain their appeal while respecting the cultural contexts of players worldwide.