Arcade machine cross-promotion deals are essential strategies for operators to maximize profitability and expand their business reach. The most common types include revenue sharing agreements, where manufacturers or distributors provide machines in exchange for a percentage of the earnings. This reduces upfront costs for arcade owners. Another popular deal is bulk purchase discounts, encouraging operators to buy multiple units at a reduced price per machine. Location-based partnerships are also frequent, involving collaborations with venues like malls or restaurants to place machines in high-traffic areas, often splitting revenue. Additionally, manufacturers may offer bundled packages that combine popular and new games to promote diverse offerings. Seasonal promotions and loyalty programs further enhance cross-promotion by attracting repeat customers. These deals not only drive immediate sales but also foster long-term relationships within the arcade industry, ensuring sustained growth and customer engagement.