Selecting the right location for an arcade machine is crucial for maximizing revenue and ensuring long-term success. The primary factor is high foot traffic. Areas with a constant flow of people, such as shopping malls, movie theater lobbies, family entertainment centers, and busy boardwalks, naturally provide more potential players. The goal is to be where people are already in a leisure mindset and looking for entertainment.

Another critical element is understanding your target audience. A location filled with families will benefit from different games than a spot popular with teenagers or young adults. For family-oriented venues, classic redemption games, kid-friendly racers, and skill crane machines are often successful. For a bar or a college campus, fighting games, rhythm games, or retro cabinets might perform better. Aligning the machine's theme with the demographics of the location is essential.

Furthermore, consider the physical space and the local environment. The machine needs to be highly visible and easily accessible, not tucked away in a corner. Ensure there is adequate space for players to gather without blocking foot traffic. Also, analyze the competition; being the only arcade machine in a popular pizzeria can be more profitable than being one of many in a dedicated arcade. Finally, always consider safety, security, and the ease of maintenance and coin collection when finalizing your prime location.