Arcade operators strategically handle game refresh cycles to maintain player interest and drive retention. By analyzing player data and feedback, they identify underperforming games and schedule regular rotations, typically every 6-12 months, to introduce new titles and retire old ones. This approach prevents monotony and caters to evolving player preferences, such as incorporating popular licensed games or retro classics. Operators also leverage limited-time events, tournaments, and loyalty programs to foster community engagement and repeat visits. Additionally, they balance classic staples with innovative experiences like VR games to appeal to diverse demographics. By optimizing floor layout and promoting social interactions through multiplayer setups, arcades create a dynamic environment that encourages prolonged visits and word-of-mouth referrals, ultimately sustaining profitability in a competitive entertainment landscape.