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What are the most common types of artwork and branding on arcade machines?

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Update time : 2025-10-23

Arcade machines are celebrated not only for their gameplay but for their vibrant visual identity. The most common artwork types begin with the marquee—the illuminated sign atop the cabinet featuring the game's title and striking graphics to attract players from across the room. Below this, the cabinet's side panels often display large, elaborate scenes or character art, known as side art, which served as a major marketing tool in crowded arcades. The control panel overlay is another critical area, featuring functional graphics that label controls while complementing the game's theme. Additionally, the bezel surrounding the monitor frequently contained artwork to enhance immersion, and many cabinets featured custom coin-up plates and manufacturer logos. From the bold, cartoonish style of 1980s classics to the more photographic and anime-inspired designs of the 1990s, this artwork collectively transformed each arcade machine into a unique piece of commercial art.

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