Arcade operators and game manufacturers typically negotiate revenue-sharing agreements through a structured process that balances risk and reward for both parties. The standard model involves splitting coin-operated machine income, with percentages varying based on several key factors. Operators with prime locations in high-traffic malls or entertainment districts often secure more favorable terms, as they can demonstrate greater earning potential to manufacturers. Newly released games or premium licensed titles (such as Jurassic World or Marvel cabinets) usually command higher manufacturer shares, sometimes reaching 60-70%, while classic games might settle at 40-50% for the operator.

Negotiation leverage depends significantly on the operator's scale - large arcade chains can demand better terms due to their ability to place multiple units across numerous locations. Operators typically present historical performance data from similar games, foot traffic statistics, and demographic information to justify their proposed split. Critical negotiation points include determining responsibility for maintenance costs, repair timelines, and machine replacement protocols. Most agreements include trial periods where percentages may adjust based on actual revenue performance.

Seasoned operators often negotiate sliding scale arrangements where the percentage shifts once certain revenue thresholds are met. For instance, an operator might keep 60% of earnings up to $800 monthly, then 50% beyond that point. Contract duration represents another crucial element, with manufacturers preferring longer terms for new equipment while operators maintain flexibility. Successful negotiations ultimately create symbiotic relationships where both parties benefit from the game's commercial success, with operators providing prime floor space and manufacturers delivering engaging entertainment experiences that drive consistent revenue.