Arcade game manufacturers employ sophisticated cultural adaptation strategies when theming games for international markets. The process begins with comprehensive market research analyzing regional preferences, cultural symbols, and gaming traditions. Japanese manufacturers, for instance, often incorporate popular anime aesthetics for domestic releases while adapting visuals for Western audiences with more universal character designs. Color psychology plays a crucial role - while red symbolizes luck in Asian markets, it may represent danger in other regions. Manufacturers frequently modify game narratives to align with local storytelling traditions, transforming mythological references or humor to resonate with specific cultures. Sound design undergoes similar adjustments, with background music reflecting regional musical preferences and interface languages being completely localized. Successful manufacturers create modular game frameworks allowing efficient theme swapping between markets while maintaining core gameplay mechanics. This cultural customization extends to cabinet artwork, button configurations, and even reward systems tailored to regional player expectations. The most agile manufacturers establish local teams in target markets to continuously gather player feedback and identify emerging cultural trends, ensuring their arcade offerings remain relevant across diverse global audiences.