Arcade game machines masterfully incorporate light and visual effects to draw players in and create an immersive experience. Bright, flashing LEDs and neon lights catch the eye from a distance, while vibrant screens display high-contrast graphics that stand out in dimly lit environments. Dynamic animations, such as exploding sprites or scrolling backgrounds, add excitement and motion, making games feel alive. Color psychology plays a role too, with warm hues like red and orange evoking energy and urgency. Additionally, synchronized light patterns with game events, like pulsing during high scores, reinforce engagement. These elements combine to trigger visual stimuli that not only attract attention but also sustain player interest, encouraging repeated play and enhancing the overall arcade atmosphere.