Arcade machines have evolved significantly in their visual presentation, primarily divided between static and dynamic artwork systems. Static artwork refers to traditional printed graphics applied directly to the cabinet surface, featuring fixed designs that don't change during gameplay. These classic designs often became iconic representations of the game itself, such as the vibrant side panel illustrations on Street Fighter II cabinets or the distinctive Pac-Man marquee.

Dynamic artwork, in contrast, utilizes digital displays and LED technology to create changing visual experiences. Modern arcade cabinets might incorporate LCD screens on the sides that display animated graphics, character rotations, or even change completely between different game modes. This technology allows for greater visual variety and can adapt to different stages of gameplay.

The key differences extend beyond mere appearance. Static artwork offers permanence and classic aesthetic appeal, often becoming collectible art in itself. It requires no power and maintains consistent visibility under various lighting conditions. Dynamic artwork provides flexibility and motion, creating more immersive experiences through animated sequences and interactive elements that respond to player actions.

From a practical perspective, static artwork tends to be more durable and requires less maintenance, while dynamic systems offer updatable content but involve more complex electronics and higher energy consumption. The choice between them often depends on the game's requirements, target audience, and technological considerations, with many modern cabinets blending both approaches for optimal visual impact.

Both styles continue to coexist in the arcade industry, each offering unique advantages for different gaming experiences and preservation of arcade culture.