Arcade operators employ a multifaceted strategy when selecting games for their venues, balancing financial considerations with customer preferences. The decision-making process begins with thorough market research into current gaming trends and player demographics. Operators analyze data from industry reports, attend trade shows like IAAPA, and monitor social media to identify upcoming hits.

Financial viability remains a paramount concern. Operators calculate each game's potential return on investment (ROI) by considering purchase price, maintenance costs, and revenue generation capabilities. They prioritize games with proven earning histories through revenue per square foot metrics and coin-drop data analysis. Many operators establish relationships with distributors to test games through revenue-sharing agreements before committing to purchases.

Location demographics significantly influence game selection. Family entertainment centers (FECs) might prioritize redemption games and ticket dispensers, while barcades catering to adults focus on classic cabinets and competitive multiplayer experiences. Operators survey their customer base and observe play patterns to understand preferences.

Physical space optimization dictates choices as well. Operators measure floor space against game dimensions and player capacity, often creating dedicated zones for different game types. They consider traffic flow and ensure popular games don't create bottlenecks.

Maintenance requirements and reliability records factor heavily into decisions. Operators prefer games from manufacturers with strong technical support and readily available parts. They often avoid games with complex mechanical systems that might require frequent repairs.

Finally, operators seek to create balanced game mixes that appeal to diverse audiences. This includes combining classic games with new releases, balancing skill-based games with chance-based options, and ensuring variety in game types from rhythm games to shooters to driving simulators. The optimal selection creates an engaging experience that encourages repeat visits and maximizes per-customer revenue.