The arcade gaming industry thrives on strategic collaborations between hardware manufacturers and software creators. Several partnership models have become industry standards. Licensing agreements represent the most prevalent form, where developers license their game IP to manufacturers like Bandai Namco or Raw Thrills for cabinet production and distribution. Co-development partnerships involve manufacturers and studios jointly creating games specifically for arcade platforms, combining hardware expertise with game design innovation. First-party development occurs when manufacturers maintain in-house studios to produce exclusive titles, ensuring perfect hardware-software integration. Revenue sharing models form another common arrangement where manufacturers and developers split earnings from cabinet sales and operational profits. Platform partnership programs have emerged recently, with manufacturers providing standardized development kits to independent studios. These collaborations ensure a continuous pipeline of engaging content while managing the substantial costs of arcade hardware production. The partnerships typically involve careful market analysis, as manufacturers often provide funding based on projected performance in different regions. These symbiotic relationships have evolved from simple licensing deals to complex joint ventures that share both risks and rewards, driving innovation in arcade gaming despite market fluctuations.