Arcade manufacturers employ a sophisticated decision-making process when selecting games for their machines, balancing multiple factors to maximize profitability and player engagement. The selection begins with extensive market research analyzing current gaming trends, player demographics, and regional preferences. Manufacturers closely monitor industry data from arcade operators about which genres and game mechanics are generating the highest revenue per square foot.

Game testing plays a crucial role in the selection process. Manufacturers often conduct focus groups with target audiences to gauge initial reactions to gameplay mechanics, difficulty curves, and overall entertainment value. They particularly look for games with strong "repeat play" potential - titles that encourage players to insert more coins after their initial session. The physical cabinet requirements are also considered, including size constraints, durability needs, and maintenance complexity.

Manufacturers must also evaluate licensing costs for branded content versus developing original intellectual property. While licensed games from popular franchises might attract immediate attention, they come with higher upfront costs and royalty obligations. The manufacturer's existing distribution network and relationships with arcade operators significantly influence final decisions, as they need to ensure there's sufficient market demand from their client base.

Ultimately, the decision comes down to projected profitability calculations. Manufacturers create detailed financial models estimating the cost per unit against expected revenue generation over the machine's lifespan. Games that demonstrate strong earning potential through player retention, competitive elements, and visual appeal typically get prioritized for production and distribution to arcades worldwide.