Marketing arcade machines to businesses requires a targeted approach that highlights profitability, customer engagement, and seamless integration. The most effective strategies begin with identifying the right prospects: family entertainment centers (FECs), restaurants with waiting areas, corporate break rooms, bars, bowling alleys, and hotel lobbies. These venues benefit from added entertainment that increases dwell time and spending.
A compelling pitch must focus on the clear return on investment (ROI). Use data-driven proposals showing average revenue per machine, factoring in location foot traffic and coin-op earnings. Offering flexible acquisition options is crucial. Instead of outright sales, promote leasing programs or revenue-sharing models. This lowers the entry barrier for business owners by eliminating large upfront costs.
Direct outreach through industry-specific trade shows, such as IAAPA Expo, connects you with serious buyers. Complement this with a strong digital presence. Utilize LinkedIn Sales Navigator to target managers and owners of entertainment venues, running targeted ads that showcase successful case studies.
Finally, provide unparalleled post-sale support. Offering maintenance packages, game rotation services, and performance analytics turns a one-time sale into a long-term partnership, ensuring client retention and recurring revenue.
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