Arcade game machine manufacturers employ various business models to generate revenue and sustain profitability in the competitive gaming industry. Here are the most common business models used by these manufacturers:

1. Coin-Operated Model: The traditional and most widespread model, where players insert coins or tokens to play games. Manufacturers earn revenue through the direct sale of machines or by leasing them to arcade owners, who then collect earnings from player payments.

2. Subscription Services: Some manufacturers offer subscription-based access to arcade machines, allowing players unlimited gameplay for a fixed monthly fee. This model is popular in family entertainment centers and modern gaming hubs.

3. Revenue Sharing: In this model, manufacturers partner with arcade operators, splitting the profits generated from the machines. This reduces upfront costs for operators while ensuring steady income for manufacturers.

4. Direct Sales: Manufacturers sell arcade machines outright to businesses or collectors. This model is common for high-end or custom-built machines targeting niche markets.

5. Licensing and Leasing: Companies license their games or lease machines to other businesses, such as restaurants or malls, earning fees based on usage or time.

Each model has its advantages, and manufacturers often combine multiple approaches to maximize revenue and market reach. Understanding these business models helps stakeholders make informed decisions in the dynamic arcade gaming industry.