Arcade game machines have evolved beyond static, one-time experiences by incorporating live service elements such as seasonal events. These updates keep players engaged and encourage repeat visits. Here’s how they do it:

1. Regular Content Updates: Developers release new levels, characters, or challenges tied to holidays or special occasions, creating a sense of novelty.

2. Limited-Time Rewards: Seasonal events often feature exclusive in-game rewards, motivating players to participate before time runs out.

3. Community Challenges: Multiplayer arcade games may introduce collaborative or competitive events, fostering social interaction.

4. Dynamic Leaderboards: Seasonal rankings reset periodically, giving players fresh goals to strive for.

5. Physical Promotions: Some arcades pair digital events with real-world prizes or discounts, blending online and offline engagement.

By adopting live service strategies, arcade games remain relevant and exciting, ensuring long-term player retention.