Arcade operators strategically place machines to maximize revenue per square foot by analyzing player behavior, traffic flow, and game popularity. High-earning games like redemption and ticket-dispensing machines are often positioned near entrances or high-traffic areas to attract immediate attention. Smaller, skill-based games may be placed in clusters to encourage extended play sessions. Operators also rotate machines periodically to maintain novelty and test performance in different locations. Data-driven decisions, such as tracking coin drop rates and player dwell time, help refine layouts for optimal profitability. Additionally, balancing popular and niche games ensures broad appeal while minimizing dead zones in the arcade space. By combining spatial efficiency with player psychology, operators create a dynamic environment that drives consistent revenue.