Arcade operators often establish partnerships with game developers or publishers to ensure a steady flow of engaging and profitable games. These collaborations typically involve licensing agreements, where operators pay fees or share revenue in exchange for exclusive or popular titles. Revenue-sharing models are common, allowing both parties to benefit from player spending. Operators may also work closely with developers to customize games for their audience, ensuring higher engagement. Additionally, long-term partnerships can lead to joint marketing efforts, boosting visibility for both the arcade and the games. By fostering strong relationships with developers, arcade operators can maintain a fresh and appealing game lineup, driving customer retention and profitability.