Arcade game developers face the unique challenge of designing games that appeal to both casual players with short attention spans and dedicated gamers who enjoy deep-dive experiences. To achieve this balance, they employ several key strategies.

First, intuitive controls and immediate feedback are essential. Simple mechanics allow players to jump in quickly, while layered complexity keeps them engaged longer. Games like "Pac-Man" and "Tetris" excel here, offering easy-to-learn basics with hidden depth for mastery.

Second, bite-sized levels or rounds cater to short sessions, while progressive difficulty and unlockable content encourage extended play. Leaderboards and achievements add replay value, motivating players to return.

Third, visual and auditory cues create an immersive yet accessible experience. Bright colors, catchy soundtracks, and rewarding animations grab attention instantly, while subtle details and lore deepen engagement for invested players.

Finally, adaptive pacing ensures games remain challenging without frustrating casual players. Dynamic difficulty adjustments and optional tutorials help bridge the gap between playstyles.

By blending these elements, arcade developers craft games that are instantly gratifying yet endlessly engaging, satisfying both quick bursts and marathon sessions.