Designing arcade games that thrive in shopping malls requires a strategic blend of engagement, accessibility, and profitability. First, the games must be visually appealing and easy to understand to attract casual players. Bright colors, intuitive controls, and clear instructions are essential. Second, the gameplay should be short but rewarding, fitting into the brief downtime of mall visitors. High-score challenges or small prizes can boost replay value. Third, the games should cater to a broad audience, including children, teens, and families, ensuring wide appeal. Additionally, durability and low maintenance are crucial for high-traffic environments. Finally, integrating modern technology like touchscreens or augmented reality can enhance the experience. By balancing these factors, arcade games can become a profitable and engaging addition to shopping malls.