Arcade operators rely on several key metrics to evaluate the performance and return on investment (ROI) of individual machines. The primary method is tracking revenue per machine, which involves monitoring daily or weekly earnings to identify high-performing and underperforming units. Operators also analyze player engagement, such as the number of plays, session duration, and repeat visits, to gauge popularity.

Cost analysis is another critical factor, including maintenance expenses, electricity usage, and initial purchase or lease costs. By comparing revenue against these expenses, operators calculate profitability. Additionally, location plays a role—machines placed in high-traffic areas often yield better returns.

Advanced arcades use digital dashboards to consolidate data, enabling real-time adjustments like game rotation or pricing tweaks. Regular performance reviews help optimize the arcade’s overall profitability and ensure each machine delivers maximum ROI.