Arcade operators face unique challenges when placing machines in non-traditional venues like restaurants, malls, or airports. Unlike dedicated arcades, these locations require careful consideration of foot traffic, space constraints, and target demographics. Operators often prioritize high-traffic areas near entrances or waiting zones to attract spontaneous players. They also analyze player behavior to optimize machine selection—choosing compact, easy-to-play games for casual audiences. Revenue-sharing agreements with venue owners are common, ensuring mutual profitability. Additionally, operators use data analytics to adjust placements periodically, ensuring machines remain engaging and profitable. By balancing visibility, accessibility, and game appeal, arcade operators turn unconventional spaces into thriving gaming hubs.