Arcade operators use seasonal and event-based promotions to attract more players and increase revenue. During holidays like Halloween or Christmas, they often decorate the arcade and offer themed games or discounts. Special events, such as tournaments or prize giveaways, create excitement and draw crowds. Operators may also introduce limited-time game modes or bonus tokens to encourage repeat visits. By aligning promotions with popular trends and local events, arcades stay relevant and competitive. These strategies not only boost foot traffic but also enhance customer loyalty and engagement.