Arcade operators use a combination of data analysis, player behavior, and game popularity to set optimal pricing per play. Key factors include:

1. Game Popularity: High-demand games can command higher prices, while less popular ones may need lower costs to attract players.

2. Player Demographics: Operators consider the spending habits of their target audience, such as kids, teens, or adults.

3. Cost and ROI: The initial cost of the machine and maintenance expenses influence pricing to ensure profitability.

4. Session Length: Games with longer playtimes may be priced higher, while quick-play games are often cheaper.

5. Competitor Pricing: Operators analyze nearby arcades to stay competitive without undercutting profits.

By balancing these factors, arcade operators maximize revenue while keeping players engaged and satisfied.