Arcade operators collaborate with game developers and publishers through strategic partnerships to ensure a steady flow of engaging games. Key methods include revenue-sharing agreements, where profits are split based on player engagement, and licensing deals that allow operators to host popular titles. Operators often work closely with developers to test new games, provide feedback, and tailor experiences to player preferences. Joint marketing efforts, such as exclusive releases or themed events, also strengthen these partnerships. By maintaining open communication and aligning business goals, both parties benefit from increased foot traffic and sustained profitability.