Arcade operators measure the return on investment (ROI) of new game machines by analyzing several key metrics. First, they track revenue per play, comparing earnings before and after installation. High-performing games generate consistent income, while underperforming ones may need adjustments or replacement.

Operators also consider maintenance costs, as frequent repairs can erode profits. Reliable machines with low upkeep often deliver better long-term ROI. Additionally, player engagement is crucial—games that attract crowds boost overall arcade traffic, indirectly increasing revenue from other machines.

Another factor is location strategy. Placing new machines in high-visibility spots can maximize plays. Operators often test machines in different areas to identify optimal placement. Finally, they calculate payback periods, ensuring the investment recoups costs within a reasonable timeframe.

By combining these metrics, arcade owners make data-driven decisions to maximize profitability and keep their venues exciting for players.